Brandy Melville is a girls and women’s store that has become very popular due to teenage girls on social media.
The name of this store, Brandy Melville, is based on a real American Girl, Brandy, who fell in love in Italy with an Englishman named Melville. Brandy Melville was founded in Italy during the 80’s—the founder, Silvio Marson, and his son, Stephan Marson, now the brand’s CEO. In 2009, the brand moved to the US, where it gained presence and popularity.
Brandy Melville sells all sorts of clothing and accessories. Although the store has many fans, some people dislike the store for their sizes and availability. They are mainly known for their “One size” only; however, some of the clothes they sell have multiple sizes from small/medium to large/extra large.
Brandy Melville is also known for their “John Galt” clothes. Marson, the founder, is a libertarian, named a sub-brand of Brandy Melville, John Galt. John Galt was the hero of Ayn Rand’s Atlas Shrugged, a book he sometimes used as decor in the store and gifted to employees.
The closest Brandy Melville to our community is at The Americana at Brand in Los Angeles. While the store is a bit of a distance, they have an online website and an app to shop as well.
The prices at Brandy Melville are pretty fair. A tank top ranges from $16-$22, $18-$28 for a t-shirt, and $32-$48 for sweatshirts/hoodies.
Despite their popularity, Brandy Melville has experienced some controversy. In the past, they allegedly stole clothing designs from other clothing brands and independent designers. There has also been a documentary about the store called “Brandy Hellville and the Cult of Fast Fashion.” This documentary contains former employees of Brandy Melville revealing more about this company, including their “toxic culture” and the global consequences of fast fashion.
Though Brandy Melville is a cute and trendy store, the hidden secrets of this store have been explored and looked into deeply.